CPF India is a subsidiary unit of The Charoen Pokphand Group (CP), A Thai multi-national conglomerate with $50 billion businesses in agro-industry & food, retail and telecommunications.
We strive to maintain our leading position in the agro-industrial and food industry. We dedicate ourselves to providing high quality, nutritious, hygienic and safe products to satisfy consumer’s needs in many markets around the world.
As we determine to fulfil the vision of becoming the "Kitchen of the World", we place significant importance on research and development to develop products to meet our customers and consumers needs as well as improve production efficiency at every step of our operations. We are additionally committed to operating the business with environmental friendliness and contribute back to society at large.
Charoen Pokphand Group had a very humble start in 1921 by two visionary Chinese brothers -Mr. Ek Chor and Mr. Siew Whooy, with a seed trading store named “Chia Tai Chueng” in Bangkok’s Chinatown. They sold imported seeds & fertilizers from China. Later, the company increased its scope from selling to the production of animal feed.
In 1946, the company was renamed as Charoen Pokphand meaning ‘prosperity for consumers’.
The company further integrated its business to include livestock farming, marketing and distribution under the leadership of Mr. Dhanin Chearavanont, the youngest son of one of the founders. By 1970s, the company had a virtual monopoly on the supply of chicken and eggs in Thailand.
CPF expanded internationally by launching feedmill operations in Indonesia in 1972, exporting chicken to Japan in 1973, and moving into Singapore in 1976.
As the business has developed into a fully integrated agri-business (from seed-to-feed-to-farm-to-food), CPF today has become the world’s largest producer of animal feed and shrimp, and one of the leading producers of poultry.
The entrepreneurial spirit and the company’s philosophy (Benefit to the Country, Benefit to the People, Benefit to the Company) has helped us to realize opportunities, develop necessary management and technical capabilities for a better future.
In the year 1992, honouring the invitation by the then Prime Minister of India Shri P V Narasimha Rao, the CP Group started investing in India. CPF started its first feedmill in Chennai with its first commercial production in 1996. With a clear vision and dedication over the years, the business today in India operates out of Bangalore, Chennai, Vellore, Hyderabad, Vijayawada, Pune, Punjab and Haryana.
CP India Values
We, at CPF, follow high ethical standards and use them carefully in conducting the business with concern for consumers, safety and health, environmental conservation for the benefit of society as a whole, and development of new products and services with high quality standards through the use of advanced technology, which ultimately benefit business partners and consumers. We realize that human resource is the material resource for the success of our Company. We believe, having good and proper working values shall also support the people and the Company in efficiently achieving its target. Hence, we have set forth 6 principles that are derived from our global CP values - the basic qualities that we wish to instill in our personnel and to strive to bring the organization to achieve the targeted goals.
Three benefits to sustainability
The company operates its business with the consideration for the benefits of countries, people and company itself, respectively. The company also includes employees and family members.
Speed and quality
Think, plan and take actions before others to become the first mover with high quality.
Make things less complicated for more efficiency and effectiveness.
Adapt to change
Adapt to change requires good attitude, which will lead us to turn changes to opportunities and work along well in diverse cultures.
New ideas and innovation which will benefit the organization. To develop new products and improve work processes.
Integrity, Honesty and Reciprocity
Adherence to integrity, code of conduct and honesty is required in the organization.