As a leader in integrated agro-industrial and food businesses, CPF Group gives high priority on “Quality and Food Safety throughout the Value Chain”. The company commits to offer safe and high quality products to consumers, the society and environment at reasonable prices. The company has set an operational target as follows:
Enhancing quality & safety of food by:
Innovation with food for diversity in design and taste. Promoting nutritional health and responding to the needs of those with special nutritional requirements.
Providing adequate and the correct product information to help customers and consumers in their buying decisions, including campaigns on nutrition and healthy lifestyle for sustainable consumption.
Contributing to increasing the accessibility to food by:
Enhancing the learning process and increasing the accessibility to nutritional foods and balanced consumption, especially among those with special nutritional requirements, such as children and the elderly.
Food management during a crisis for stakeholders’ benefits.